Indie Picks
Design & Layout for AJIO Editorial Store (Trndin Page: Mobile App)
सैर - A walk through Indian Crafts is an Ajio - Indie Picks campaign to promote handcrafted products curated from all over India. It talks about discovering the Indian crafts through the lens of traditions, artistry, and timelessness.
MOODBOARD:
Bright colors amalgamated with kitsch aesthetics to represent the rich culture of India. From the kaleidoscopic colors of street markets to the exaggerated motifs adorning Bollywood films to infuse a sense of whimsy and playfulness into everyday life. This fusion of high art and popular culture celebrates the ornate, the flamboyant, and the unabashedly bold, reflecting India's diverse traditions. Kitsch inspiration serves as a testament to India's embrace of diversity, creativity, and the joyous celebration of life.
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