The 7 Creative Strategies
The goal for this project is practicing using the manipulation of images to visually represent a simple, useful household object of our choice in each of the Seven Creative Strategies to communicate meaningful ideas. We will show our work by creating seven different final images. One to represent each strategy.
Combination: This strategy is the combination of two or more elements unrelated elements to create a unique design that makes some sort of sense.
Juxtaposition: This strategy is the combination of two of more elements in a manner that creates tension, surprise or irony. By bringing together unexpected objects, the artist can evoke emotions, challenge perceptions and create a memorable experience. The focus is to highlight the differences between the objects.
Isolation: This strategy of isolation is to separate an element visually away from other or surrounding objects as a way to create focus on that element.
Metaphor or Simile: This strategy is meant to allow the viewer to focus on the meaning that is created by your design in relation to something else. I.E. arranging light bulbs to look like teeth.
Change of Context/Environment: This strategy uses the contrast of elements in an unnatural or uncommon environments to portray an idea, or to highlight a concept.
Physical/Shape Similarity: This strategy uses physical shape or characteristics to show the connection and similarity between object that wouldn’t normally go together.
Material Change/Swap/Focus: This strategy changes or swaps the material normally used for an element to something different. An example of this might be a hairbrush with the bristles being replaced with cactus.