Anyihua has opened a rural revitalization service area to provide diversion and matching services for agricultural entities, increase the exposure of agricultural products, open up export channels, and help farmers increase their income.

Ma Ma Consumption took the lead in HE Tuber establishing the Alliance to Combat Illegal Industry in the Financial Sector (AIF Alliance) to severely crack down on forged cases, forged recordings, forged official documents, etc. As of September 8, it has assisted the public security organs of 28 provinces (municipalities) across the country to accept illegal agency rights protection cases. There were 231 cases to safeguard the legitimate rights and interests of consumers.

Anyihua uses various rewards to encourage old users to promote to their friends, guide them to the platform for registration, and complete social attraction. Specific methods are as follows:

Reward the inviter with gold coins (the inviter will receive 200 gold coins if he invites a new user to successfully register) to encourage them to engage in social recruitment. At the same time, the platform also provides 28-day interest-free coupons for new users to attract new users.

Reward the inviter with cash red envelopes (the inviter successfully invites a new user and the credit limit is between 1,000 and 2,000, and the inviter receives a 20 yuan red envelope reward) to encourage them to engage in social recruitment. At the same time, the platform also provides new users with a 7-day slow payment of 199 yuan You can use 10 yuan phone fee to attract.

Advanced reward for inviting friends . If you successfully invite a total of 3 friends to borrow money (the first loan amount of each friend within 7 days from the date of credit extension is not less than 2,000 yuan, and no early repayment is allowed for 3 months), you can choose to redeem one 300 cash red envelope (registration is completed through the picture QR code or link)

The following are the specific details of the activity of inviting friends to earn cash red envelopes:

Rewards are mainly divided into two parts: basic rewards and advanced rewards.

In terms of basic rewards, with the improvement of the invited user's registration-credit-bill of lading process, the rewards given to the inviter are getting bigger and bigger, prompting the inviter to invite more users;

At the same time, there is a time limit for the use of rewards. For example, it shall not exceed 60 days from the date of successful registration of the invitee (including the same day). If the credit is granted successfully, the inviting person will receive a corresponding red envelope of 20 yuan. If the user only invites pure new registrations, no If you continue to grant credit, you will not be able to get large rewards, which will encourage users to promote the conversion of invitees.

Similarly, rewards for invitees, such as a 20-yuan red envelope, are also subject to a validity limit. Since the red envelope cannot be withdrawn until it reaches 100 yuan, the invitee also needs to continue to invite new users before he can withdraw cash.

Improve conversion rate

After guiding users to the platform through various means, the platform will only be valuable to the platform after the users place orders (that is, convert them into loan users). So how does Anyihua improve the conversion rate?

Anyihua is essentially a consumer loan product. For the consumer finance industry, the North Star indicator is always the number of borrowers and the total amount of loans. All activities must be designed towards this goal, and its interaction design also follows the funnel model. Thoughts and the design of every link are made to improve the "conversion rate".

Users can be roughly divided into: loan users and consumer users. The two user behavior path scenarios are different, so they need to be considered together when designing the page.

Among them, consumer users are divided into users with clear purposes and users with unclear purposes.

The behavior paths of these three types of users are different.

Loans are mainly divided into three stages: pre-loan, loan, and post-loan. Here we mainly talk about the pre-loan process.

Loan user path: Open APP-Registration/Home Page-Face Recognition-Identity Authentication-Set Transaction Password-Credit Authorization-Quota Approval in Progress-Quota Approval Passed-Loan Application-Complete ID Card Photo-Upload Contact Information-Add Bank Card Information-Loan Application Page-Bill of Lading

Clarify the user's consumption path: Home page search/category-search product list page/category page-enter product details page-pay.