Goal
New product announcements were a cornerstone of Adorama's revenue strategy. Often, these announcements came with minimal preparation time, and the products themselves were usually confidential until the last moment. When news of a new product broke, a collaborative effort involving web developers, marketing operations, copywriters, in-house videographers and photographers, merchandisers, email specialists, and, of course, the design team would swing into action on an on-call basis. The goal was to deliver a complete and captivating customer experience by the embargo time, capitalizing on the initial surge of interest in the product and staying ahead of competitors.
Role
My role involved creating visually engaging launch emails, web banners, social media posts, posters, and affiliate banners for these new product announcements. In addition to design, I also collaborated with the marketing team to fine-tune the copy, ensuring it resonated effectively with our target audience.
