This campaign is centered around the concept of upcycling handloom products and giving traditional clothing a fresh, modern twist that aligns with the evolving preferences of the new generation in this era.
About the project
In the intricate weave of human history, India stands as a testament to the enduring legacy of artistry and cultural diversity.
The rhythmic clatter of looms, the deft hands of weavers, and the vibrant hues of dyes converge to produce textiles that transcend mere cloth; they are living artifacts reflecting the very soul of their creators. From the intricate brocades of Banaras to the subtle elegance of Kerala's mundus, and from the earthy charm of Odisha's ikats to the tribal motifs of Nagaland's weaves, every handloom tells a story that resonates with the culture, geography, and history of its birthplace.
I would like to extend my heartfelt gratitude to the College Of Art for giving me this wonderful opportunity to research and learn about the Development Commissioner for Handlooms for their unwavering commitment, dedication, and invaluable contributions to the promotion and upliftment of the handloom sector in our nation. and fostering sustainable growth are truly commendable.
Mood Board
Handloom textiles possess a unique distinction—each piece is inherently one-of-a-kind due to the natural variations that emerge during the weaving process. These variations imbue each creation with character and uniqueness, effectively setting them apart from mass-produced textiles.
Fonts used
Posters
Press Ad Layouts
Illustrations
The Mockup
thank you!
designed by- Sonam Bhardwaj
