PAMR Report
Report / Video Graphics / Fact Sheet
Cover page and Executive Summary
Chapter page design
Pull quote design and patient suicide vignette layout
Figure layout and PAMR fact sheet front page
The California Pregnancy-Associated Mortality Review Report: Pregnancy- Associated Suicide, 2002-2012 (PAMR) is the Division’s most high-profile report. The 2019 PAMR release was a perfect moment to implement MCAH’s new brand. This was an opportunity to create new promotional materials to launch the new data as a cohesive campaign. The goal of this campaign was to serve as a call-to-action for public health professionals and maternity care clinicians to take a closer look into pregnancy-associated suicide. Deliverables included video graphics, report design, fact sheet design, and stakeholder e-blast layout. There was a request to incorporate a similar look and feel from the previous report, but to make it look more polished. The video was not assembled by me, but I did provide stock photos, stock video (closing screen), and typographic overlays, as well as video thumbnail design.
