Tiny Tales
COURSE NAME:
Corporate Design I
SCOPE:
Brand Identity, Package Design, Merchandise Design,
Website Design, Social Media Marketing
PROJECT DESCRIPTION:
Tiny Tales is a children’s secondhand clothing brand owned by environmentally conscious sisters, Bada and Hae Lee. The brand name was coined from the idea that like us, clothes have stories to tell and the goal was to translate these stories into a brand system that communicates the clients’ values towards sustainability and creating a safer planet for the children. Part of the task was to also develop a line of four product SKUs, and a series of jigsaw puzzles were created as an extension of the brand's storytelling.
The design was inspired by old story books and fairytales, portraying a charming, innocent and whimsical look with a touch of nostalgia that does not only capture childlike traits, but also yearns to appeal towards parents who are purchasing for their kids.
Thank You!
