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MSD - Vaccination For Daughters

MSD
Did you know?
Cervical Cancer is the second most common cancer in Indian women and is the only cancer for which an HPV vaccination is available.

A vaccine for Cancer? 
YESSS

So let's talk to the women of India and make them realize the importance of HPV vaccination.

Idea:
We launched our campaign #VaccinationForDaughters to make mothers understand the importance of HPV vaccination in their daughter's life and how it is crucial for her future and dreams.

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Film 1- Daughter's Wedding
Film 2- Daughter's Graduation
Campaign Amplification:​​​​​​​
To amplify the campaign further, we collaborated with celebrities like Chef Ranveer Brar, Shilpa Shetty, Karisma Kapoor, Bhavna Pandey and many influencers.
Social Media Content:
MSD - Vaccination For Daughters
Published:

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MSD - Vaccination For Daughters

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