MSD
Did you know?
Cervical Cancer is the second most common cancer in Indian women and is the only cancer for which an HPV vaccination is available.
Cervical Cancer is the second most common cancer in Indian women and is the only cancer for which an HPV vaccination is available.
A vaccine for Cancer?
YESSS
So let's talk to the women of India and make them realize the importance of HPV vaccination.
Idea:
We launched our campaign #VaccinationForDaughters to make mothers understand the importance of HPV vaccination in their daughter's life and how it is crucial for her future and dreams.
Film 1- Daughter's Wedding
Film 2- Daughter's Graduation
Campaign Amplification:
To amplify the campaign further, we collaborated with celebrities like Chef Ranveer Brar, Shilpa Shetty, Karisma Kapoor, Bhavna Pandey and many influencers.
Social Media Content: