ROUKA's festive collection titled FOLK draws inspiration from whimsical tales we have all grown up listening to. There has always been a sense of wonder that has kindled the child-like innocence in each one of us. It is rooted in celebration yet stemming from a fantasy world where fishes can talk, elephants can fly, animals say stories and flowers predict the future.

This season pieces of textiles have turned into such a canvas for us at Rouka- it is a blank piece of paper waiting for a story to be written. Take a trip down the memory lane as we draw from our magic-loving hearts- a tale of colour, fantasy and all things celebratory #newcollection

Talent @iamdevika___

Images @calvinjozf

Concept @sreejithjeevan

Jewellery @rajianand

Creative consulting @ojaskolvankar