Fly High With Five Senses Of Delight
The project is inspired by how the human five senses impact memory to illustrate Vietnamese culture. The color palette is a blend of bright tones and vibrant hues that represent the youth spirit of Vietravel Airlines, showing a combination of a modern visual approach and traditional Vietnamese elements that reflect the fusion of modernity and tradition. The layout is designed to be immersive and interactive, allowing visitors to experience the five senses through various mediums such as sound, smell, taste, touch, and sight. The use of multimedia such as videos, animations, and displays enhances the immersive experience.
Vietravel Airlines, a member of Vietravel Corp, participated in the 17th Ho Chi Minh City International Tourism Fair (ITE 2023) with a project called ‘Trải nghiệm bản sắc – Trọn vị trên mây’ which translates to ‘Fly High With Five Senses Of Delight’. The project aims to showcase that flying is not just a means of transportation, but a journey of discovery and enjoyment.
The theme of the project is the ‘5 senses experience’ of Vietnamese cultural stories through human senses. The first topic in this series in 2023 is ‘Cuisine in Vietnam’, which highlights well-reputed culinary specialties, scenic features, and local individuals connected through food.
Sense of touch (Chạm dòng cảm xúc)
The Experience Series commences with a check-in station where passengers receive their boarding pass to embark on their ‘experience flight'.
Sense of sight (Ấn tượng khác biệt)
This was an 'inflight - gallery' with the showcase of artworks decorated in the interior following the topic 'Special Cuisine in Saigon' (Saigon cafe, Chinese food, Cơm Tấm and Bánh Mì) with the youthful combining with Vietnamese spirit.
Sense of smell (Đậm hương bản địa)
The following sense of the journey is the sense of smell. The combination of the countryside smell from the local ingredients and the modern smell of the alcohol brings Vietnamese cocktails to the passengers.
Sense of taste (Thưởng vị Đông-Tây)
Creative from the combination of East and West culinary cultures, your eyes and taste buds will be satisfied with the new but extremely familiar flavors in each cake that Vietravel Airlines brings. With a bit of familiar flavor, mixed with the novelty of Western ingredients, 5 cakes will make you remember not only because of the explosive flavor but also the fascinating stories of
culinary cultures.
culinary cultures.
Sense of hearing (Nghe chuyện bản sắc)
This is to bring a special service from Vietravel Airlines, 'the inflight storyteller', who will together with the artworks in the sense of sight tells the stories of the destination.
Creative Director: Nguyen Vu Hoang
Project Manager: Quynh H Nguyen
Art Director & Visualizer: Vu Hai Anh
Creative Content: Yen Le, Tien Ngo, Thu Trinh
Photographer: Tien Ngo
Graphic Designer: Vu Hai Anh
Animator: Luc Nguyen
