REDESIGN PACKAGING
This project is part of the assignment carried out in my course at Van Lang university. The assignment requires us to select an existing packaging, analyze it, and redesign the packaging of the product using the knowledge we have gained from the course.
CHALLENGE
Tân Huê Viên has become one of the familiar and longstanding local community brands. Therefore, updating the product packaging must bring a new look, enhance brand value, and create attraction for the younger customer group, without losing the connection with the current customer base.
IDEA - CONCEPT
Color: Use the typical colors of each type of Pía cake (red bean, pandan leaves, sweet potato) to highlight their unique features.
ldea: Create patterns by redesigning the main ingredients' pictures for each type of Pía cake, making it easy for customers to remember and recognize.
Appearance: Use shapes and patterns to make the product more noticeable on the shelves, adding a touch of uniqueness and excitement.
Material: Propose using paper instead of plastic for packaging, showing our commitment to protecting the environment and community health.
TARGET
Create differentiation and appeal to a younger customer base through new packaging, while also reaffirming Tân Huê Viên's position in the market by boosting sales and maintaining relationships with current customers.
