As every year before, the next year's color was chosen at the Pantone this year as well. PANTONE 13-1023 Peach Fuzz velvety peach became the color of 2024.

I think this is a very neutral shade. It can be easily integrated into countless color palettes. It fits into masculine, feminine, playful, classic and modern colors.
Not ostentatious, neutral.
It can be used beautifully in a monochrome color scheme, as well as in a palette containing contrasting blue or dark grey, or even turquoise.

I am showing 3 company brand design with completely different profiles and target groups, in which I show that despite their differences, the ashy peach color named Peach Fuzz plays a significant role in all three.

This third one is a Norwegian fish bistro, where blues and Peach Fuzz are the main colors, while pale peach appears as a complementary color. 

A fresh, waterside effect, where the Peach Fuzz color can be associated with salmon (this is the name of the restaurant).

The restaurant has a menu section where guests can choose from a daily recommendation - this is a simpler look, but of course the brand elements also appear here. 

And there is a more elegant part where guests can choose meal á la carte. 

Laks also undertakes home delivery of its own food.