Primal Path is a worldwide tribe of fathers dedicated to helping their sons become men in the fullest sense. The Primal Path yearly discipleship program provides men with a systematic method of teaching and raising their boys, a global community united through a private Slack channel, daily workbooks, quarterly live town halls, and much more.
The client brief requested a rugged, masculine brand that was appealing to both the fathers and sons involved in the program. I strove for a balance of grit and refinement that reflects both a young rebel spirit and a more refined, mature sense of wisdom.
This guide is replete with logo files, web guidelines, design assets, curated & recolored images, and various templates for physical collateral and social media graphics. Social media graphics we delivered to the client via Adobe Express, allowing for easy tweaking and publishing for anyone, regardless of graphic design experience.
