THE MONDRIAN LONDON : Logo Redesign and Rebrand
Role: Designer
It was important for "The Mondrian London", to have an identity that was luxurious and comforting that could extend throughout the company's uniforms. Utilizing its history and location as inspiration.
The building itself was designed by American architect Warren Platner in the 1970s. Originally designed as a luxury hotel, the building's brief was never fulfilled and it instead was occupied as office. Among these was a shipping company ‘Sea Container’ from which the building now draws its name. This maritime history and the Anglo-American relationship between Design Research Studio and Morgans Hotel Group, form the design inspiration for the project. Drawing on the theme of a transatlantic cruise liner for inspiration.
