SALVATOR MUNDI
The exhibition that never saw the light.
One of the most discussed and expensive paintings ever sold is 'Salvator Mundi.' Translating to 'Savior of the World,'
this masterpiece was rediscovered in the early 2000s. Attributed to Leonardo da Vinci, it was auctioned at Christie's NY
for an astonishing $450.3 million in 2017, making it the most expensive painting sold to date.
this masterpiece was rediscovered in the early 2000s. Attributed to Leonardo da Vinci, it was auctioned at Christie's NY
for an astonishing $450.3 million in 2017, making it the most expensive painting sold to date.
Presented here are the initial teaser campaign concept ideas intended for the LAD museum. The exhibition never materialized, and there are claims that the painting now adorns the walls of an exceptionally large Saudi yacht instead.
During my time at TBWA/RAAD, the Dubai-based agency that spearheaded the museum's launch, I spearheaded the creation and design of all visual communication elements essential to exciting project. My responsibilities encompassed a broad spectrum of tasks, including developing information collateral, signage systems, orchestrating PR communications and activations, overseeing branding and corporate display rollouts, and audio-visual communication creative. This 2 years allowed me to define multifaceted visual identity and communication strategies.
A design language connected to the museum
The use of irregular shaped shards presented in all designs, mimic the way the sun light projects into the walls
and the shapes created between the overlapped stars that conform the museum's dome
and the shapes created between the overlapped stars that conform the museum's dome
variations
Thank you
