本工作室 Ampersand Design Studio 新的視覺企劃

不知不覺也在設計路上跌跌撞撞了17年頭，細數這些年來所經歷的種種，曾參與過的大小案子，待過廣告公司，傳產，建築體系，文化體系etc...也曾放下了一段時間去體驗別的行業，最後還是繞回了設計。

這次的視覺主題圍繞在 fancy at all 這個句子上，一直以來總是喜歡簡約一點的風格多一些，雖然根據客戶的訴求也會有許多繁複一點或者不同風格的設計思維，但是在自己想打造的品牌上，總是想固執一些自己的想法。

In the blink of an eye, Ampersand Design Studio has been stumbling along the path of design for 17 years. Reflecting on the myriad experiences over these years, from involvement in projects of various scales to stints in advertising agencies, traditional industries, architectural systems, cultural sectors, etc... there were even times when I set aside design to explore other industries, only to ultimately circle back to my passion for design.

The visual concept for this new phase revolves around the phrase 'fancy at all.' Throughout the years, I have always leaned towards a more minimalist style. While I've occasionally embraced complex or different design approaches based on client demands, when it comes to crafting my own brand, I find myself inclined to stick to my own ideas.