Landor x WeKare! - RAP: Recycling Awareness for Palermo
An engaging and educational event aimed at raising awareness about pollution. Aspiring to inspire positive changes for a cleaner and healthier environment.
Left: The poster in collaboration with RAP demonstrates how mankind is destroying nature and, slowly, the planet due to pollution.
Center: The poster produced in the workshop that WeKare organised with Landor for RAP shows the results of the indifference of Palermo’s average citizen. Furthermore, it clearly highlights the importance of separate waste collection.
Right: The poster tells of the collaboration between Landor and WeKare for the rebranding of RAP, to raise awareness of the importance of separate waste collection.
Right: The poster tells of the collaboration between Landor and WeKare for the rebranding of RAP, to raise awareness of the importance of separate waste collection.
Left: The poster captures the core of the event with an image of used plastic bottles against a crumpled paper background, conveying a strong commitment to safeguarding the planet.
Center: The poster for WeKARE and RAP shows the devastating impact of pollution: a man on a mountain of waste at the bottom of the sea symbolizes human indifference, while fish swim unaware of the danger.
Right: The poster denounces the pollution of the beaches and the sea. The text addresses the user in a sarcastic manner, inviting him to reflect on the topic.
Right: The poster denounces the pollution of the beaches and the sea. The text addresses the user in a sarcastic manner, inviting him to reflect on the topic.
