The Blank app transforms the creation of documents by employing a legal design approach and digital signature option. Based on the idea of electronic document management and the aim to make legal information and processes more understandable we created a new visual identity for Blank.
The logotype mixes document shapes, blank, and the effect of handwriting signature. Colors generate various options of backgrounds for the logotype. Palette generates patterns that are incorporated into identity and application.
Implementing consistent patterns across various touchpoints, such as the app interface and marketing materials establishes a cohesive and recognizable brand identity. This consistency reinforces the brand's visual language and strengthens its presence.
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