Asics

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[ ASICS ]

[CATEGORY] BRANDING

[STUDENT WORK] IDENTITY 2

[PROJECT DETAILS]

This was a student project that I created for my Identity 2 class. I started by creating a new mark that would match the superior design and heritage of the Asics shoe. Then I reemphasized the company’s goal to become the number one brand for sports enthusiasts in the world by creating supportive secondary elements to make
an overall unified design across all mediums.

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