“ Glasses that are as unique as you are ”
Sleek Specs was founded in 1972 by a team of experienced eyewear designers and opticians with a shared passion for creating luxury glasses. They offer a wide range of eyewear styles, as well as bespoke services that allow customers to customize their frames, frame material, lens type, lens material, and lens coatings.
In line with Sleek Specs' commitment to luxury and customization, I was tasked to create a unique and simple visual identity that reflects the brand's mission. I proposed a brand that embodies simplicity, luxury, and exclusivity. I used dark green as the primary color and sharp-cornered shapes to represent the brand's serious demeanor.
Landing Page - Logo - Illustrations
Colors & Typography
I believe that bold and luxurious dark green is a perfect color for a bespoke glasses boutique, as it evokes wealth and power. Pairing it with the modern and clean Josefine Sans font creates a look that is both fashionable and timeless.
Iconography & Illustrations
In my opinion, eyes and glasses are powerful visual cues that can be used to communicate a wide range of emotions and messages, making them ideal for the brand identity of a bespoke glasses boutique.
Photography
While working on the landing page, I ran into a challenge where every image had its style and colors! To create harmony, I used Photoshop to give each photo a matching style and color. Additionally, I intentionally selected images featuring individuals of various races to emphasize diversity.
Landing page
My journey to develop the landing page began with creating different wireframes to explore different design options. I eventually landed on a landing page design that describes who they are and showcases their services in a luxurious, minimal, appealing way. I also added testimonials and FAQ sections to establish trust and credibility with potential customers.
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