CAG G.E.M. is an internal campaign of Changi Airport Group exclusively for airport staff at Singapore Changi Airport, to be deployed in 2023. In gratitude for the contributions and services of airport staff, CAG G.E.M. is a gift from Changi Airport Group that it wants to give to them in this campaign. Each person is a precious gem and deserves to be respected.
The campaign includes online and community activities specifically for airport staff. At the same time, CAG G.E.M. Kit gifts with eye-catching designs will also be given to them as a gesture of sincere gratitude. In addition, to help them better identify the campaign, Changi Airport Group also installed airport stands bearing the campaign's design with attractive rewards at the airport. During this project, I had the opportunity to help the design team design the airport stand as well as assist in packaging and delivering gift kits to Changi Airport Group so they could deliver these gifts to the airport staffs.
Project Name: CAG G.E.M
Client Name: Changi Airport Group
Team Involve:
Project Lead / Manager: Nicolette Ow, Charles Rezandi
Creative Director: Christopher Purnawan
Design Team:
Nguyen Lam Truong (Leo) (Graphic Designer, Design packaging and shipping assistant)
Berliana Rahma (Graphic Designer)
Nabilla Syakiranisa (Graphic Designer)
Rin Amirah (Graphic Designer, Illustration Designer, Design packaging and shipping assistant)
Other:
Bae Kyungsoo (Design packaging and shipping assistant)
Clarice Ng (Creative Lead, Design packaging and shipping assistant)
Lokesjwara Prabhu (Design packaging and shipping assistant)
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