In the heart of London, amidst the fervour of the 2017 Athletics World Championships, Nike unveiled an exclusive haven for its sponsored athletes and their families. Recognising the need for an escape from the intensity of the Olympic stadium and the monotony of the Athlete's Village, the Nike Oasis emerged as a sanctuary that not only provides respite but also immerses athletes in the vibrant spirit of the city.
GPJ and Nike collaborated to create not just a physical space but an experience meticulously curated to welcome their athletes who may be experiencing London for the first time. The execution celebrated the capital without succumbing to tourist clichés, ensuring athletes could experience the city through a unique Nike filter, creating two exclusive destinations.
Deliverables: Experience & Production, Product display, Neon installations, Pop-up barber, Mini activations, Merchandise
© All rights reserved.
Work created while employed at:
George P. Johnson
Credits:
Andrea Mauri, Ben Smith, Neil Mason, Stevie P, Pete Kong
Year:
2017
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