About the brand
Tijuana Metropolitana is a digital magazine located in Tijuana, Baja California, dedicated to sharing news of interest for the business, technology, and innovation world, aiming to transform the city's public image and reflect the new reality experienced in this industrialized urban area.
Tijuana Metropolitana is a digital magazine located in Tijuana, Baja California, dedicated to sharing news of interest for the business, technology, and innovation world, aiming to transform the city's public image and reflect the new reality experienced in this industrialized urban area.
Objective
Create a new visual identity that harmonizes more effectively with the brand's intended concepts and communication goals. Utilize their business strategy as a starting point in order to create elements and tools that enhance their positioning as a modern, technological, and business-forward brand.
Solution
I addressed the problem by creating a cleaner and more modern logo that is user-friendly and adapts well to all media formats. While keeping blue as the primary color associated with the business world, I added new secondary colors to inject vibrancy into our content. The new visual identity reflects the city's embrace of modernity in the global landscape.
