Campus Corner:
This project required deliverables of a logo for a new university convenience store, as well as physical and digital applications. Included are brand guidelines as well as recommended applications.
Extra note:
The branding challenge of ambiguity needed to be overcome since two names were pitched hesitantly, and feedback was not readily given. The page below showcases part of the creative process I used to explore many visual options for a logo before deciding on the final variant.
