In a digital age where education and brain training intersect, Rewire emerged from the collective genius of two visionary psychologists. They had an amazing product, an idea that could revolutionize how we look at brain training, but they didn't have an audience that could take advantage of their product.
My job was to create a marketing strategy from the foundational narrative of their passion, creating an online ecosystem as innovative as their application.
In the last 6 months since we've been collaborating on this, here's what we've achieved:
- Almost a 5x increase in app downloads
- A strong online brand presence that consistently generates leads.
- Over 10,000 organic visitors to the new website within the first month.
The Challenge:
With aspirations to disrupt the brain training industry, Rewire was ready to introduce their innovative service. However, they needed a compelling digital strategy to cut through the noise, engage customers meaningfully, and foster growth.
The Solution:
We embarked on a comprehensive brand journey, meticulously mapping out every touchpoint of the customer experience and addressing key pain points. My primary focus areas were:
Website Revamp: I led the charge in overhauling Rewire's online portal, infusing new life with engaging content and strategic SEO to boost organic traffic.
Resourceful Blogging: Created a series of insightful blogs as resources for users, enhancing Rewire's SEO footprint and visibility.
Play Store Optimization: Refined the app's Play Store page with engaging content and off-page SEO strategies.
Social Media Presence: Developed and launched Rewire's social media on LinkedIn, Instagram, and YouTube with SEO-optimized content to connect with our demographic.
The Impact:
The journey with Rewire is ongoing and ever-evolving. The progress we've made has solidified a partnership rooted in mutual respect and shared vision. We're excited for the continuous growth and innovation on the horizon.
Here's what our journey so far has yielded:
- Almost 5x increase in app downloads in less than 6 months
- Consistent lead generation through online and social media presence
- Over 10,000 organic visitors to the website within 40 days of launch
