ad( ) : XR Advertising
The development of media has led to changes in AD formats, from newspaper ADs to mobile banner ADs. So how can advertising formats and production methods change in the new medium, XR?
ad( ) proposes a new advertising ecosystem suitable for XR through user-participatory interactive advertising and a modular production platform. Users can directly experience advertising messages, and advertisers can efficiently create high-quality advertisements. Now, play ADs instead of skip with ad( ).
Background
Advertisements account for about 40% of the ever-growing XR market value. The need for advertising is also increasing with the development of media, but the flat banners provided by XR advertising andAdvertisements in the form of simple exposure have cut off the content experience of XR users, creating a lot of backlash. Capitalist society where advertising is indispensable, how should XR advertising change?
Problem
Even though the user experience has changed with XR (Extended Reality), a three-dimensional space, existing XR advertisements continue to follow one-way advertisements that exclude interactivity. Additionally, advertisers are in an environment where it is difficult to easily create the desired XR advertisement amid the complex advertising production process with agencies.
Even though the environment and experience have changed, advertising continues to follow its existing form
Positioning Map
Unlike existing SNS advertisement production, ad( ) strengthens its creative and entertainment nature through interactive and experiential XR advertisements. Advertisements that used to be avoided can now be enjoyed.
Unlike existing SNS advertisement production, ad( ) strengthens its creative and entertainment nature through interactive and experiential XR advertisements. Advertisements that used to be avoided can now be enjoyed.
As Is To Be
ad( ) efficiently reduces the complexity of ad creation through ad formats. Advertisers can create interactive advertisements that users can directly participate in, instantly modify them based on advertising data, and display more effective XR advertisements.
ad( ) efficiently reduces the complexity of ad creation through ad formats. Advertisers can create interactive advertisements that users can directly participate in, instantly modify them based on advertising data, and display more effective XR advertisements.
User Journey Map
ad( ) is an advertising ecosystem that includes ad production, interactive ads, and analytics to reflect user data. ad( ) doesn't end when they're served, but rather evolve organically as users experience it and their behaviors. Over time, the ads in ad( ) will change to be more relevant to the audience.
ad( ) is an advertising ecosystem that includes ad production, interactive ads, and analytics to reflect user data. ad( ) doesn't end when they're served, but rather evolve organically as users experience it and their behaviors. Over time, the ads in ad( ) will change to be more relevant to the audience.
ad( ) production system
Within ad( ), ad Producers are categorized into regular advertisers and ad Creators based on the mode of production. ad formats created by ad Creators are ad formats that encompass four assets - objects, interactions, copy, and triggers - that regular advertisers can customize and combine to easily and efficiently create the ads they want.
Flexible ad( ) Identity
The ad( ) logotype uses organically connected type and parentheses to represent an advertisement that changes organically, like a living thing, depending on what unknowns are thrown into it. You can use it as a flexible identity by putting different logos and graphics inside the brackets.
They are organically connected to each other through narrow spaces, reflecting a breathing visual identity. Depending on the size of the type, the letter spacing can be adjusted appropriately considering visibility.
Neutral achromatic colors were used as the basis, and the vividness of the advertisement was emphasized through the yellow-toned main color. The main color is used appropriately without harming the mood of the advertisement.
(1) Purchase ad format
When you turn over the feed on the navigation page and purchase the ad format, you are ready to create the ad. Buy the appropriate ad format according to the strategy and difficulty of the advertisement you want.
(2) Set your advertising strategy
Before you start producing ads, you'll want to set up a strategy for your ads, such as the purpose of the ad, budget, and keywords that targets are interested in. This will not only help you create more effective ads, but also provide you with user data to analyze the effectiveness of your ads after the publication.
(3) Customize ad format
Creating ads with ad formats is as simple as selecting and customizing the options for your assets. You can change objects into ad items and modify colors and materials to match your visual strategy to create simple but effective ads.
(4) Making ad copy
Choose one of the ad( )'s many copy UI options to match your ad( )'s content and start writing. You can also use the generative AI feature to create ad copy that requires frequent development. You can play around with nuances and keywords in your copy with a few prompts, and the ad( ) will effectively speed up your copy ideation process.
(5) XR advertising
Once you've created and posted an ad, you can now experience it for yourself on XR. ad() naturally exposes ad triggers so as not to disturb the XR user's context. After experiencing the ad by pressing the trigger, continue to experience the advertising ecosystem by saving and sharing the ad.
(5-1) ad Trigger
An advertisement trigger occurs when the user's task stops or ends. It occurs in the upper right corner of the window or field of view, and when you press the trigger, you move to the advertising stage where you can run an interactive ads.
(5-2) Interactive ad
When you enter the ad stage, the ad mission created by the creator begins. Participants in the ad will experience the ad firsthand and experience the brand message advertisers want to convey.
Various brand advertisements using ad formats
(5-3) Saving ad
After the mission ends, users'll be taken to the brand's landing page, where they can make a purchase, download, or other conversion that aligns with the ad's objective, and they can extend the mission ad to the next level by saving or sharing it with other users.
(6) Reflect user’s data
ad( ) gives you the tools to create and analyze your ads in one place, so you can easily tweak your strategy based on your data at any time! Now you can tweak and compare ads without breaking the bank. For more granular data analysis, such as data by different analytics tools, opportunities to improve ad performance, AB testing, and more, visit the Analysis tab.
For elaborate production
If you want to get more sophisticated and creative with your ads, try creating your own ad formats! You can use your own Ad formats to better communicate your brand's advertising message, and you can even earn money by selling your formats to other advertisers.
Expert Interview
ad( ) was created based on verification of usability and usability through expert interviews during the planning stage.
ad( ) expands into the TX(Total eXperience)
ad( )'s user experience naturally expands into an integrated experience at the level of the entire business strategy.
Value of ad( )
ad( ) helps establish a sustainable XR environment by providing consistent and effective advertising experiences to all users in the advertising ecosystem.
Posters by advertising brands
ad format poster by advertising brand
Don't skip, just play
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