2023 ︱ Rebranding Concept ︱ Not Commissioned
Prestige Motorcars is an exotic car dealer based in Indonesia, founded in 2013 as a general importer bringing supercars and electric cars to Indonesia.
CREATIVE DIRECTION
VISUAL IDENTITY
COLLATERAL
Website : https://www.prestigecars.co.id
Instagram : https://www.instagram.com/prestigemotorcars
This is a self-exploration project where I see Prestige Motorcars as a dealer that sells luxury cars, but does not appear as a luxury brand. I challenged myself to position Prestige Motorcars as a luxury brand.
Goals →
1. Position Prestige Motorcars as a true exotic car dealer.
2. Identify suitable customers.
3. Define brand attributes as luxury, extraordinary, and trustworthy.
4. Increase brand awareness.
3. Define brand attributes as luxury, extraordinary, and trustworthy.
4. Increase brand awareness.
Process →
1. Research
2. Identify Customers
3. Stylescape
2. Identify Customers
3. Stylescape
4. Logo & Visual Identity
5. Advertising Collateral
