This was a brand redesign project, where I was responsible for recreating Gianduia's visual identity, a studio specializing in architecture, business strategy, and innovation. The original logo had been my previous project, but it was time for a new look as Gianduia reached new heights and expanded its business vision. Rafaela Dal’Maso, Gianduia's leader, entrusted me with this exciting and challenging experience.
Distinctive Symbol: The Inventive Spirit in Focus
The new logo features a unique stylization of a squirrel, an agile, intelligent, and curious symbol that embodies Gianduia's inventive essence. Geometric shapes and exclusive typography, with details connected to the symbol, provide a versatile identity, transitioning between light, playful, and serious styles.
Vibrant Color Palette: Celebrating Diversity
Centered on yellow, the color palette creates a vibrant environment. A balanced mix of dark and light tones offers flexibility, making the brand stand out in different contexts.
Geometric and Organic Elements: An Innovative Blend
Graphic elements, from versatile geometric symbols to organic shapes, provide a unique visual richness. By combining geometry and nature, these elements are cohesive accents that do not confuse the layout.
Application Considerations: Experimentation with Balance
Experimentation is encouraged in layouts, respecting certain guidelines. The SB Super and Gilroy fonts form a rich combination, along with the exclusive color palette. The logo is a focal point. Empty space is an ally, providing balance and emphasis to elements.
Final Result: A Flexible Visual Identity
Gianduia's brand redesign goes beyond aesthetics, incorporating strategy, versatility, and innovation. The new visual identity celebrates a diversity of ideas and creativity, reflecting Gianduia Studio's commitment to excellence in design, architecture, and innovation.
