"NICOLE" - presentation of the exclusive project by MR Group from the world-renowned architect Thomas Heatherwick, which will be implemented on Nikolskaya Street in Moscow.
The concept of the event is a transition from the past to the present and undoubtedly into the future. Nicole is a new story of the old city.
Miles of linen and chiffon were draped, Welcome zone / 160 guests and 160 individually painted chairs under the project / Over 25 varieties of floristry in compositions / And 2.5 months of development, preparation, followed by over 30 decorators and florists dedicating 80 hours to bring the project to life!
This is a new sound.
Project Team:
Director of "Nicole. New Sound" staging — Anna Guseva
Video Artist — Ilya Starilov
Sound Designer — Anton Efimov
Set Designer — Maria Levina
Lighting Designer — Ivan Vinogradov
Composer — Ilya Demutsky
Performance — Russian National Orchestra
Executive Producer: Dazzling Creative Studio
"NICOLE" - презентация эксклюзивного проекта компании MR Group от всемирно известного архитектора Thomas Heatherwick, который будет реализован в Москве на улице Никольской. Концепция события, как переход из прошлого, в настоящее и несомненно в будущее. Nicole - это новая история старого города.
Километрами льна и шифона была задрапирована Welcome зона / 160 гостей и 160 индивидуально выкрашенных стульев под проект / Более 25 сортов флористики в составе композиций / И 2,5 месяца разработок, подготовки, чтобы потом более 30 декораторов и флористов на протяжении 80 часов подарили проекту жизнь !
Это новое звучание.
Команда проекта:
Режиссер постановки «Nicole.Новое звучание» — Анна Гусева
Видеохудожник — Илья Старилов
Саунд-дизайнер — Антон Ефимов
Сценограф — Мария Левина
Художник по свету — Иван Виноградов
Режиссер постановки «Nicole.Новое звучание» — Анна Гусева
Видеохудожник — Илья Старилов
Саунд-дизайнер — Антон Ефимов
Сценограф — Мария Левина
Художник по свету — Иван Виноградов
Композитор — Илья Демуцкий
Исполнение — Российский национальный оркестр
Дирижер — Антон Гришанин
Генеральный продюсер вечера: Dazzling Creative Studio
Исполнение — Российский национальный оркестр
Дирижер — Антон Гришанин
Генеральный продюсер вечера: Dazzling Creative Studio
past
Transporting viewers into the past of the street, into the city's history. I've gathered elements to excite every aspect of perception - smell, touch, sight. The composer crafted sounds of the city, heard a century ago on this very street. Together with the director, we created a "theater of shadows" - a zone of memories where ghostly images of the street's past were displayed on light linen canvases. Furniture was draped in linen, evoking a sense of an abandoned city and home. On elevated platforms stood interactive objects - tobacco with lavender, vintage newspaper, praxinoscope, all free for engagement.
PRESENT
A dinner for 160 guests with 160 individually crafted chairs under the project, adorned with over 25 varieties of floristry in exquisite compositions, gracing the tables.
FUTURE
The evening's surprise unfolded with a symphony composed by Ilya Demutsky. The orchestra's performance was intended to be a surprise for the guests. I utilized a Kabuki curtain system, allowing the curtain to instantly disappear, revealing an orchestra of 56 musicians behind it, arranged on a stage inspired by the smooth lines envisioned by architect Thomas Heatherwick, whose design shapes the house we celebrate.
