Love Stitches is a brand identity for a crochet business in Lynchburg, Virginia. The client requested a fun, youthful brand that was not cliche and included a character. After speaking with the client, we decided to combine her pets, favorite colors, and small crochet

elements to create a brand that was unique and most fitting for her and her small business.

Collateral materials included a price tag for her crochet goods, a banner for craft fairs, business cards with her QR code, stickers, and wrapping materials for her product bags.