Brief:
Cervical cancer is the second most common cancer in Indian women and early age HPV (human papillomavirus) vaccines demonstrate more than 98% efficacy in preventing cervical cancer. Our task at hand was to push mothers to get their daughters vaccinated against HPV at an early age to prevent cervical cancer in future.
Idea:
Launched the communication #VaccinationForDaughters through an integrated campaign to achieve the communication objective.
Note: The campaign is currently going on, will keep updating.
Campaign Films
Marriage
Graduation
House (Only Boy Separate Mini Campaign)
Celebrity Promotions
Ranveer Brar - Phir Mat Kehna Ranveer aapne bataya nahi
Shilpa Shetty - She just needs 5 minutes from you
Karishma Kapoor on HPV
Influencer Collaborations
Theatre Release of Campaign Films
Social Media Content
