This was a YCN competition brief to create a new product innovation for Nescåfe Azera. The theme of this brief was to create your own Italian masterpiece through the use of stencils that have Italian art cut into them. The stencils are used on top of the cup of coffee with the choco pot provided inside the tin. The label shows instructions on how to use the product in Da Vinci styled illustrations to give it that Italian feel.
Experimenting with different colour tones for the labels to get the right feel and look
A set of five stencils were made which include 5 iconic Italian masterpieces plus the Nescafé Azera logo
This is the process of how all the elements of the packaging come together, from the use of the choco pot to the stencils.
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