YEAR 2 of my voice
NEMO
VOICE OF VOICES
McCann Worldgroup
NEMO
VOICE OF VOICES
McCann Worldgroup
One show 1xMerit Direct Marketing
One show 1xMerit Health, Wellness & Pharma
One show 1xMerit Mobile |
One show 1xMerit Public Relations
New York Festival 1X Bronce Collaborations & Partnerships
New York Festival 1X Direct & Collateral: Best Use
New York Festival 1X Digital/Mobile: Best Use
New York Festival 1X Public Relations: Best Use
Webby Awards Winner in Apps and Mobile
ADC oneclub Bronce,Integrated
ADC oneclub GOLD, Interactive, Sound design
Lurzer’s Archive 2019
One show 1xMerit Health, Wellness & Pharma
One show 1xMerit Mobile |
One show 1xMerit Public Relations
New York Festival 1X Bronce Collaborations & Partnerships
New York Festival 1X Direct & Collateral: Best Use
New York Festival 1X Digital/Mobile: Best Use
New York Festival 1X Public Relations: Best Use
Webby Awards Winner in Apps and Mobile
ADC oneclub Bronce,Integrated
ADC oneclub GOLD, Interactive, Sound design
Lurzer’s Archive 2019
2018
Eurobest 1x Silver, Pr
Eurobest 1x Silver, Health
Eurobest 1x Bronce, Pr
Clio Health 1x Silver
Art Directors Club Italian 1x Gold, Promo and activation
Art Directors Club Italian 1x Gold, Direct
Art Directors Club Italian 1x Gold, PR non profit
Art Directors Club Italian 1x Silver, PR
Art Directors Club Italian 1x Bronzo, Digital app non profit
Art Directors Club Italian 1x Bronzo, Viral Film Digital non profit
Golden Drum 1x Silver Craft
Golden Drum 1x Gold Audio
Golden Drum 1x Gold Reach
LIA Awards Health 1x Shortlist
Clio Awards PR 1x Bronze
Cannes Lions CREATIVE DATA 1x BRONZE
Cannes Lions direct 1x Shortlist
Cannes Lions HEALTH 4x Shortlist
Eurobest 1x Silver, Pr
Eurobest 1x Silver, Health
Eurobest 1x Bronce, Pr
Clio Health 1x Silver
Art Directors Club Italian 1x Gold, Promo and activation
Art Directors Club Italian 1x Gold, Direct
Art Directors Club Italian 1x Gold, PR non profit
Art Directors Club Italian 1x Silver, PR
Art Directors Club Italian 1x Bronzo, Digital app non profit
Art Directors Club Italian 1x Bronzo, Viral Film Digital non profit
Golden Drum 1x Silver Craft
Golden Drum 1x Gold Audio
Golden Drum 1x Gold Reach
LIA Awards Health 1x Shortlist
Clio Awards PR 1x Bronze
Cannes Lions CREATIVE DATA 1x BRONZE
Cannes Lions direct 1x Shortlist
Cannes Lions HEALTH 4x Shortlist
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We launched "Voice of Voices", a nationwide project which asked for a word from every Italian to fulfill the ambitious task of completing the dictionary. It was a very symbolic gesture, as losing the voice is one of the CONSEQUENECES symptoms a patient of ALS suffers from. But it was very useful too, as to donate a word they had to download the 2€ app previously.
The campaign was published throughout a social experiment, an online video hosted by Youtube and Nemo's Facebook. Where showed in it the importance of a single word, and we eventually invited the audience to download the app. At the same time, we launched a website which was the core of the project, as it contained all the words that were being donated, so you could not only listen to the one you had donated, but also to perceive how the universe of words was evolving.
