GRUEN PITCH
Gruen (previously known as The Gruen Transfer) is a long-running TV show focused on the many facets of advertising and marketing. Setting new viewer records from its first episode, Gruen has aired on ABC since 2008, featuring expert guests and in-depth analysis of what makes advertising tick in Australia and beyond.
The puzzle
With Gruen providing a one-month timeframe, our team came together in some intense brainstorming sessions. All the team’s ideas were then brought together and melded into a powerful core concept: smart visual parallels for the current crisis and a highly relatable narrative of a father singing to his daughter.
The solution
The illustrations and animation were designed to be tastefully minimalistic, allowing the viewer to engage with the narrative, lyrics and deeper message. The end result was a heartwarming expression of gratitude to the hardworking essential workers across Australia, alongside a catchy tune.
