[ Logo concept ] Refinement of Cheng Ho & Li Po Logo 2024: Evolving from an old simple logo that was design in 10mins to my innovatively crafted design.
In the process of logo development for Cheng Ho & Li Po, I have transformed their previous logo into a dynamic representation that I have personally conceptualized. Drawing inspiration from the aesthetics of ancient coins, I have ingeniously crafted a logo that encapsulates the essence of the brand while embracing a contemporary appeal.
I have meticulously crafted the logo concept by drawing inspiration not only from the design of an antique coin but also by creatively visualizing the elements derived from the letters C, H, L, P, as well as incorporating symbolic representations such as the anchor, compass, and ship helm. This thoughtful amalgamation represents not only the brand's connection to historical roots but also pays homage to the four remarkable achievements of the Ming Dynasty.
I started develop this logo on 9th of November 2023 & I presented to them on 13th of November 2023.
“Why settle for symmetry when you can embrace asymmetry?”
