The objective was to design a personal identity that serves as an over-arching theme across portfolio material (resume, cover letter, print and digital portfolio, promotional items, etc.). This project included a logo design, a business card design (front and back design), stationary (letterhead and envelop design) and relevant paperwork. Visual identity is part of branding. It is a collection of elements which work together to create a unified and consistent brand that communicate the brand value to the target audience.

Logo:

Business Cards:

Yaritz Promotional Items:

Yaritz Stationary: