IZA
Beauty and Lifestyle Brand
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IZA is a beauty and lifestyle brand, currently focusing on beauty products and make-up artist (MUA) services by presenting professionals in their fields. Every product presented is a product that is safe for all genders and skin types.
Our role is to create an identity design system that expresses product and service exclusivity based on the client's experience in accordance with his personality and values.
Client — ZIA
Task — Brand Identity Design System
Art Diraction — Fauzi Alim
Studio — Uliquapik Studio
KEYWORDS
Luxury, Simple, Monogram and Ambigram Style.
CONCEPTCarrying the concept of a luxurious style in the logo, we also chose the initial Z as the icon/logogram. In the logogram, the choice of monogram and ambigram styles represents the history and vision and mission of this brand.
We present Initial Z nicely, inspired by the word "IZA" itself which has the philosophy of yin and yang or two humans (Latter I) who unite to realize each of their best dreams thus forming Latter Z. And the second Z pillar forms a triangle represents a house (Last A).
The choice of ambigram style in this logogram (Z) has a desired philosophy because the nature of the ambigram itself will not change even if it is rotated 180 degrees. Hopefully this will bring continued goodness and success to this brand.
THANK YOU
