Art Direction: Nina LoSchiavo

Working in collaboration with one of NYC's most creative Business

Improvement Districts, I helped to shape the brand identity system

for the Lower East Side Partnership. Working under my creative

director Nina LoSchiavo, the goal was to create a system with

many parts that both spoke to the history of the neighborhood, as

well as it's current status for young hipster culture. By creating a kit

with many parts we were able to express the vibe and feel of the

neighborhood as an area of Manhattan that is ripe for change and

new development as well as keeping the same vibe.

Iconograpy

Social Content

Website Design By Nina LoSchiavo