It's a 2-month industry-guided internship project at trueBrowns Lifestyle Pvt. Ltd as a content strategy intern. The project involved primary and secondary research and it's application. The document is a brief compilation of the same. Throughout the internship, 3 major projects were successfully completed.
1. Conducted brand and market research for LinkedIn calendar planning, involving the development of creative strategies. This encompassed executing the plan, including writing compelling copies and designing captivating creatives.
2. Developed calendar plans and creative strategies for the brand's YouTube channel, contributing to a comprehensive content strategy.
3.Contributed to the visual merchandising of the store, which included designing store banners to enhance the overall aesthetic appeal.
In addition to these key projects, I also engaged in miscellaneous tasks, such as creating hand-painted illustrations for the brand's collection 'Tarang' and designing impactful ad creatives.
Creatives for LinkedIn with more stress on founder-generated content, posts communicating the ethos and brand values, employee-generated content.
Creative copy specimens centered around building brand credibility.
Carousel creatives for the brand's new collection, 'Tarang'
Application of the hand-painted flower on Ad creatives and grid-breaker
