A design for imaginary 2065 world
2065.
There was a time where your identity would define you, would make you powerful. Your image, your abilities, the number of followers you had on social networks, were a representation of your influence, of your power. Differentiation from the crowd was the key. Does someone remember? Can you imagine, voluntarily providing that much information about yourself to the world? Desiring to be on the spotlight?
After increasing five times the population and consuming the 85% of the resources of the Planet, things are no longer the same. Aggressions, control, tracing, feeling constantly observed, always analysed by the others, spotting your vulnerabilities to take advantage of you.
Get what you need without raising attention. Isn’t it better to keep yourself for the people you really feel comfortable with? Persona is the new system developed by B. Y O U to highly increase your quality of life. We want you to be part of our protective crowd, we want you to feel safe.
After integrating it on your face, Persona will create a blurry area around it protecting your identity, keeping your factions and expressions from the others. Making your information safe. Just when you are feeling comfortable with someone, ready to show yourself, thanks to its bio-connection with your body, it will release your factions to facilitate the communication (action revocable).
The ergonomic design assures a perfect synergy with your body making you forget that you’re wearing it, giving you the chance to keep the control, to keep the power.
Feel safe. Feel free.
