Scenic E-Tech
Campaign ~ Renault
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Come To Light
To launch the 100% electric edition of the Renault Scenic, we designed and directed a bold new futuristic vision for the brand.
Meticulously crafting hyper-realistic animation with high-end fashion editorial and luscious car photography, to create a fresh and energetic campaign that captures Renault’s avant-garde spirit and challenges the convention of traditional car advertising.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf43d6185043489.655ce8c5bf0ea.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/738c2b185043489.655ce8dd6e088.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0f57fe185043489.655ce8dd79ee6.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41d212185043489.655ce8dd6b3a7.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41940f185043489.655ce8dd7cfae.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/22e9d6185043489.655ce8dd70f74.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5ac342185043489.655ce8dd76d90.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/57d556185043489.655ce8dd74ced.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40cd82185043489.655ce8dd78ca9.jpg)
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Design Development
![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6801a0185043489.655ce8dd75d9f.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1af816185043489.655ce8d559eca.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/082278185043489.655ce8dd723e9.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4529b185043489.655ce8dd6f7c2.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a1ea3b185043489.655ce8dd77bfd.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/891b75185043489.655ce8dd73ae0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d88dbd185043489.655ce8da8d6ed.png)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06a16b185043489.655ce8dd7c0fa.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a67eba185043489.655ce8dd7b479.jpg)
Behind The Scenes
![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1db64185043489.655ce8dd6ca12.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3052b4185043489.655ce8dc42dbe.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2e0f59185043489.655cec66d5379.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/404fdf185043489.655cec65bfee4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe091a185043489.655cec65c104d.jpg)
![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/927d6a185043489.655cec66d6404.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d8e25e185043489.655cec664a052.jpg)
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![animation CGI car design Film motion graphics cinematography 3д](https://mir-s3-cdn-cf.behance.net/project_modules/1400/061df4185043489.655cec66d75c8.jpg)
Credits
Client:
Renault
Agency:
Agency:
Publicis
Director:
ManvsMachine
Design & Animation:
ManvsMachine
Production Company:
Friend London
French Production:
Quad
Cinematographer:
Jack Exton
Editor:
Toby Heard @ Pundersons Gardens
Production Company:
Electric Theatre Company
Song:
Jean-Michel Jarre ‘Oxygene, Pt. 4’
Arrangement & Sound Design:
Start-Rec