IOW 300.1 Corporate Identity
Nyam Yum
Project Brief
Conceptualise and create an engaging, visually appropriate corporate identity programme for a uniquely South African high-end product range selected from the commodity list supplied to you. Your product brand's range should consist of three related variants and needs to be inspired by uniquely local ingredients, flavours, materials or cultural origins. The brand's narrative should be positioned for both South African and international consumers. The region of origin needs to be evident in your final solution without being stereotypical. The history of the product can be interpreted, made contemporary or referred to in a novel way, but should form an integral part of the design development.
Deliverables
01 | Process Work
02 | Moodboard
03 | Vertical Narrative
Design Strategy
“Amadumbe root is a staple in many South African homes. It’s also the main ingredient of Nyam Yum, your new favourite jelly refreshment, bursting with all the right _antis_. A fast and fun way to add nourishment with an exploding tang of deliciousness! “
Nyam Yum’s corporate identity uses fun and bright colours to convey the delectable fruit-flavoured jellies packed with all the right vitamins and nutrients. The playful font choice highlights the warm and welcoming values of the brand. The logo mark of an elephant takes inspiration from the main ingredient of our product - the amadumbe root plant, also known as the elephant ear.
Process Work
Moodboard
Vertical Narrative
