Fresh Take on Recipe Cards
As the Creative Director for this project, I collaborated with a multi-generational retail store known for its unique approach and family values to develop a set of engaging recipe cards. My goal wasn't just to showcase recipes, but to capture the store's essence and create a lasting impression through visually appealing and user-friendly cards.
Recipe Cards with Personality
I spearheaded the design process, acting as both Illustrator and Graphic Designer. Each card features a delightful mix of fun and functionality. Eye-catching illustrations depict both the raw ingredients and the finished dishes, making them perfect conversation starters at any community event.
A Recipe for Success
Working closely with the client, I carefully selected recipes that reflected the store's brand identity and resonated with their target audience. This collaboration ensured a cohesive connection between the recipes and the overall design.
The recipe cards were created digitally using Procreate, Photoshop, and Illustrator for the illustrations, and InDesign for the layout. This combination ensured a visually appealing design that entices users to try the recipes.
More Than Just Recipes - A Lasting Tradition
These recipe cards are an extension of the store's warm and inviting atmosphere. Each illustration is carefully crafted to create a cohesive collection that reflects the family's legacy and traditions. As Project Manager, I oversaw the entire process, ensuring consistency in design and color palette across all cards. This approach not only makes them visually appealing but also sets the stage for them to become a cherished tradition.
