To create a model that embraces the three principles that underpins collaborative consumption: Product service system, Re-distribution markets, and Collaborative lifestyles. The outcome would be to brand this business model with effective visual communication, such designing a name, a logo, a website with multiple main pages, and a series of other applications.
1. Product Service System: utilizing shared products, like cars or bicycles, reduces the necessity of ownership.
2. Re-distribution Markets: purchasing used goods gives new life to old items and keeps them out of a lanfill.
3. Collaborative Lifestytles: technology allows for collaboration and conversation, citizen space, shared workspace, and the development of social capitial.
Infographic of the eBook share system
To provide your comment
The outer stroke of the icon represents the shape of a opened book. The two quotation dots inside symbolize communication. Overall, the icon also look like a simplified shape of a pig nose, which echoes the name Piggy Book.
The name Piggy Book echoes the idea of piggy bank that connotates saving money. Additionally, it is also associated with the idea of piggy back that means "a ride on someone's back and shoulders", which symbolizes help and care.
Book store page
Selected book information page. The user can see who is already in the join ownership circle
Join ownership page
To create your own book sharing circle
Your book collection and added readers management
Reading mode
Seeing other readers' comments mode
To provide your comments
Poster design
