IOW 300, 3.3 Packaging and 3D Design
Brief
This identity exploration and development project centers around a distinctly South African product. It progresses with interpretive thinking to conceptualize and visualize an innovative packaging concept. To maintain coherence, a style guide is employed, outlining design parameters and establishing the identity set for the project.
Technical Specifications
- Flat Designs, between 3-5, 3D renders
- A3 Board X1
- Additional A3 boards x2
-Vertical Narrative 1366px wide
Deliverables
- Flat Designs
- A3 Board
- Vertical Narrative
- Moodboard
- Process Work
Rationale
The chosen color palette is a reflection of South African ingredients, specifically rooibos, macadamia honey, and sour plum. This brand successfully balances a playful and fun aspect with a touch of sophistication. This balance is achieved through the skillful use of contrast, particularly evident in the fine line illustration style and a clean, bold logo. The font selection, combining Bodoni for its elegant yet bold feel and Century Gothic for its simplicity, reinforces this duality. Furthermore, the interior patterning of the packaging contrasts beautifully with the bold simplicity of the outer packaging design. This contrast in the brand’s visual elements symbolizes the idea that sweetness and indulgence can coexist with healthiness, making it a compelling and versatile choice for a product that aims to strike this balance.
Flat Designs
A3 Board
Vertical Narrative
Moodboard
Process Work
