Packaging Project
U2 Coffee
Pre Planning
As I went through planning what type of design I wanted for my U2 Coffee product, I thought about what I knew about the band as well as what I learned from my research.
U2 is a Irish rock band out of Dublin. There are several members including several guitarist, drummers and a keyboard player. By looking into the members, their names and what they contribute as well as the overall look of the band through their music and album covers to create my product U2 Coffee.
I originally wanted to have each member of the band assigned to their own coffee flavor but lacked unique flavors as well as names, as only two of the members have fun and unique names. I also wanted to incorporate different symbols that matched the bands vibe (keyboard, drums, star, "rock on", guitar). As seen in my sketch I also thought I could possibly put the symbols in the checkerboard pattern. I made sure to include all of the needed elements on the brand design.
Brand Design
I used similar fonts to what was on the album cover as well as the black and white that is fairly present on the albums as well.
Final Product
Being assigned U2 and coffee for my brand, I decided a on a canned coffee espresso take on the assignment. I looked at the Starbucks canned espresso for some inspiration. On the label I used black and white fonts as well as a checkerboard pattern for the main portion. I made sure to incorporate the clover in representation of the Irish history of the band. By using a play on U2, I created the saying "Brought 2 U by U2" as well as emphasizing the fact that they are a rock band I created "Energy To Fuel A Rockstar".
