Julia Liu's profile

Packaging Project: Luke Bryan Yogurt

This is my final 3D render of Luke Bryan's Yogurt. I decided to name it "Shake It Yogurt" because I was inspired by his hit song "Country Girl (Shake It For Me)." I made the flavor Homemade Apple Pie because Luke Bryan is an all American country singer with a great reputation and family values, and apple pie is the most classic American flavor. I also included the blue plaid print because he is often seen wearing a blue flannel shirt and it also reminds me of a picnic table. I also included the falling apple slices because falling fruit is an element that I often see on yogurt packaging.
This is my final yogurt label before the 3D render.
I drew inspiration from the designs of these two yogurt containers, more specifically the wavy background designs and the inclusion of photos of the flavor.
This is the style guide that I created prior to making the label and 3D render. I made different versions of the logo for both vertical and horizontal packaging designs. I also included the colors and fonts that would be used for this brand. I chose the red and blue colors and used a Western style font to stay with the American theme.
Packaging Project: Luke Bryan Yogurt
Published:

Packaging Project: Luke Bryan Yogurt

Published: