Fitmoney - Non-profit financial literacy curriculum for K-6
Six Red Marbles / User Experience Design
Goal:
Designed and art directed interactive games, animated videos, and development of environment to create a game-based financial literacy curriculum for users from kindergarten to 6th grade.
Process:
- Designed interactive games with original narratives to engage young learners while reinforcing learning objectives.
- Collaborated closely with Instructional designers to generate new ideas, and find creative solutions to optimize learning.
- Art directed and mocked up interactive artwork during all phases, reviewed and provided feedback before passing to production.
- Implemented feedback from Diversity and Inclusion consultant to ensure inclusivity and accessibility.
- Participated in user-testing to find ways to increase engagement while improving overall user experience; 10 kids total, ages 6-10 years.
- Art directed items in the “Power Up” station for kids to win and buy with earned coins
Reused artwork to save money where applicable
Collaborations with:
DEI – Diversity and Inclusion consultant
All things media Company - external company
Art Department - Based in India
Developers- Based in India
Instructional Designer
Senior User Exp. Designer
Solution:
Create a world where superhero characters are solving financial problems.
Users are provided a safe space through the "Choose your own adventures" video-interactives to make financial decisions without the real life ramifications of making mistakes. The users are provided feedback to make better choices in their own lives.
Below is an example of a drag and drop style game, one of 27 games I helped developed from ideation to final design, offered on the FitMoney website.
Game Cover art and directions:
User has finished game; correct feedback screen below:
A game format which is unique to this project are the "Choose your own adventures." Users watch video clips of scenarios and choose which option to proceed. The user gets feedback on their choices and is directed to the correct answer with an explanation.
Sample of a Drag and drop matching game format.
Sample of a Pie chart game format focused on spending or saving money. Users follow the prompts and make spending or saving choices for 4 different scenarios and see if they have enough money left to buy a robot dog at the end of 4 weeks.
