What:
With Spring drink packaging, there are two big goals in mind. First, they want the whole product line to share a consistent and recognizable look. Think of it like a well-coordinated family of drinks. Second, they also want to ensure that each flavour (strawberry, banana, and kiwi) stands out and is easy to identify. It's about maintaining a strong brand identity while ensuring customers can quickly distinguish their preferred flavour.
Concept:
Shapes that look like soft, round bubbles floating on top of each other. These bubbly shapes come together to create the appearance of fruits like strawberries, bananas, and kiwis. The word "spring" is used to represent both the season and the action of jumping, which is why the letters of the word seem to be floating around in the design.
